MarineShift360 Privacy Notice

Version Date: August 31, 2022

This Privacy Notice describes the types of personal information we obtain about you, including when you visit the MarineShift360 System(“MS360”), how we use the information, with whom we may share it, and the choices available to you regarding our use of the information. We also describe the measures we take to safeguard the personal information and how you can contact us about our privacy practices.

  • Information We Obtain
  • How We Use The Information We Obtain
  • Information We Share
  • Your Rights And Choices
  • Data Transfers
  • Retention of Personal Information
  • How We Protect Personal Information
  • Other Online Services And Third-Party Features
  • Updates To Our Privacy Notice
  • How To Contact Us


We obtain certain personal information about you when you use MS360, including: 

  • contact information, such as name, email, country, and phone number;
  • information about your employer or other organization with which you are affiliated, including name and contact information of the organization;
  • login details used to access your online account (e.g., username and password);
  • payment information, if you purchase paid services from us
  • other personal information you submit to us, such as through customer service tools.

In addition, when you visit MS360, we may obtain certain information (including your IP address) by automated means, such as cookies, web server logs, email address, usage tracking and analytics software (such as Matomo), web beacons, and other technologies. A “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and cookies and may be used to transmit information collected through cookies back to a web server.

We may use these automated technologies on our Online Services to collect information about your equipment, browsing actions, and usage patterns. The information we obtain in this manner may include your device IP address, identifiers associated with your devices, types of devices connected to our Online Services, web browser characteristics, device characteristics, language preferences, referring/exit pages, clickstream data, and dates and times of visits to our Online Services. These technologies help us (1) remember your information so you do not have to re-enter it; (2) track and understand how you use and interact with our Online Services; (3) tailor our Online Services around your preferences; (4) measure the usability of our Online Services and the effectiveness of our communications; and (5) otherwise manage and enhance our programs and services, and help ensure they are working properly. 

Your browser may tell you how to be notified when you receive certain types of cookies or how to restrict or disable certain types of cookies. Please note, however, that without cookies you may not be able to use all of the features of our Online Services. For mobile devices, you can manage how your device and browser share certain device data by adjusting the privacy and security settings on your mobile device.Our Online Services are not designed to respond to “do not track” signals from browsers.


We use your personal information to perform our contract with you, including to:

  • manage the relationship we have with you as necessary to perform our obligations; and
  • create your online account at your request, and identify and authenticate you so you can explore our services and opportunities. 

We use the personal information we obtain about you for the following legitimate business purposes:

  • operate and maintain our programs and services, including our Online Services;
  • respond to your inquiries;
  • protect against and prevent fraud, unauthorized transactions, claims and other liabilities;
  • operate, evaluate and improve our programs and services (including managing our Online Services, developing new programs and services; enhancing, analyzing and improving our programs and services; managing our communications; performing data analytics; and performing accounting, auditing and other internal functions);
  • maintain and enhance the safety and security of our services and prevent misuse; and
  • comply with and enforce applicable legal requirements, industry standards, and our policies and terms.

When we process personal information for our legitimate interests, we take appropriate measures to ensure that the interests we pursue are balanced with your interests, rights and freedoms, about which we will provide more information upon request.

Where required by applicable law, we will obtain your consent to send you marketing communications, invite you to events and surveys, or personalize your experience with our programs and services.

We also may use the information in other ways for which we provide specific notice at the time of collection, and obtain consent to the extent required by law.


We share the information we obtain about you with service providers and other entities to perform certain services on our behalf based on our instructions, such as web and database hosting, IT support and data analytics services. Most of our service providers are located in the United Kingdom. We do not authorize our service providers to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements. Please contact us as specified in the “How To Contact Us” section of this Privacy Notice if you would like to obtain more information about the third parties with whom we may share personal information.

In addition, we may disclose personal information (1) if we are required to do so by law or legal process (such as a court order or subpoena); (2) in response to requests by government agencies, such as law enforcement authorities; (3) to establish, exercise or defend our legal rights; (4) when we believe disclosure is necessary or appropriate to prevent physical or other harm or financial loss; (5) in connection with an investigation of suspected or actual illegal activity; or (6) otherwise with your consent.

We reserve the right to transfer any personal information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a merger, acquisition, joint venture, reorganization, divestiture, dissolution or liquidation).


We offer you certain choices in connection with the personal information we collect from you. To update your preferences, limit the communications you receive from us, or submit a request, please contact us as indicated in the “How To Contact Us” section of this Privacy Notice.

To the extent provided by applicable law, you may (1) have the right to access the personal information we maintain about you; (2) request that we rectify personal information about you that is inaccurate; (3) request that we erase personal information about you; (4) have the right to restrict our processing of your personal information; (5) object at any time to the processing of your personal information on grounds relating to your particular situation and, in any event, to the processing of your personal information for direct marketing purposes; (6) have the right to withdraw your consent to any processing of your personal information that is based on your consent; and (7) in certain circumstances, request that we provide you with a copy of your personal information in a structured, commonly used and machine readable format.

To exercise any of these rights, please contact us as indicated in the “How To Contact Us” section below. If you are located in the EEA, you also may lodge a complaint with the data protection authority in your country of residence.


We may transfer the personal information we collect about you to recipients in countries other than the country in which the information originally was collected, such as the United Kingdom and the United States. Those countries may not have the same data protection laws as the country in which you initially provided the information. When we transfer your information to recipients in other countries, we will protect that information as described in this Privacy Notice and will comply with applicable legal requirements providing adequate protection for the transfer of personal information to recipients in countries other than the one in which you provided the information.  Further information about our data transfer safeguards may be obtained by contacting us as indicated in the “How To Contact Us” section below.

We reserve the right to transfer any personal information we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a merger, acquisition, joint venture, reorganization, divestiture, dissolution or liquidation).


To the extent required by applicable law, we will retain your personal information for the duration of our relationship, plus a reasonable period to comply with the applicable statute of limitation periods and records retention requirements under applicable law.


We maintain administrative, technical and physical safeguards designed to protect personal information against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use.


For your convenience and information, our Online Services may provide links to other third-party online services, and may include third-party features such as apps, tools, widgets and plug-ins. These third-party online services and features may operate independently from us. The privacy practices of the relevant third parties, including details on the information they may collect about you, is subject to the privacy statements of these parties, which we strongly suggest you review. To the extent any linked third-party online services or features are not owned or controlled by us, we are not responsible for these third parties’ information practices.


This Privacy Notice may be updated periodically for clarity or to reflect changes in law or our practices.  We indicate at the top of this Privacy Notice when it was most recently updated.  We encourage you to check this page frequently to review any changes.  If we make changes, we will notify you via the change log below.  In some cases, we may provide additional notice such as a statement on our homepage or an email. Your further use of MS360 after a change to our Privacy Notice will be subject to the updated notice.

Change log

  • April 10, 2020 – first published
  • March 22, 2021 –updated for public beta release
  • April 28, 2022 –updated to reflect operation and management of MS360 by Anthesis and the public launch of the MS360 System.
  • August 31, 2022 - updated to reflect Matomo customisation


Anthesis (UK) Limited (“Anthesis”) operates MS360 under exclusive license from 11th Hour Racing, Inc.  Anthesis is responsible for the processing of your personal information as described in this Privacy Notice.

To exercise your rights or submit a request, please contact us by email at

If you have any questions or comments about this Privacy Notice, please email us at You also may write to:

Anthesis (UK) Limited, Unit J, Taper Studios, 175 Long Lane, Bermondsey, London SE1 4GT


11thHour Racing, 100 Bellevue Avenue, Newport, RI 02840US